Win new accounts without cold calling
Every tender on LiquidMarket is a venue actively looking to compare and potentially switch supplier. Qualified leads, delivered to your inbox.
100%
Qualified Leads
Every tender is a real venue ready to compare
UK-wide
Coverage
Set your own delivery postcode regions
Fair Price Guarantee
Tiered Pricing Structure
Tailored price based on your business and your number of depots.
Then vs Now
Then
- Cold call hundreds of venues to find one interested
- Expensive field sales teams with low conversion
- No idea if the venue is actually looking to switch
- Months of relationship building before a decision
- Compete blind — no visibility of other offers
- Lost deals you never even knew existed
Now
- Receiving leads you may never have got before. Compete for every tender sent out in your area and you are eligible for.
- Monthly or annually charged fairly based on your number of depots.
- Save money on sending out your sales people… costs £80 everytime a salesperson walks through the door.
- Don’t compete with just your prices. Build your profile with positive feedback, reviews - venue owners will be able to see this information when comparing.
- We use an advanced customer data technology, Datafly, to help provide you with valuable insights and trends.
Why wholesalers partner with LiquidMarket
Qualified Leads Only
Every tender is from a venue that has submitted their full product list and pricing. They're comparing — and they're ready to move.
Your Delivery Area
Configure your coverage by postcode district. You'll only receive tenders from venues you can actually serve — no wasted time.
Complete Tender Data
Each brief includes the full product list, weekly/monthly volumes, current ex-VAT pricing, and invoice verification status.
Measurable ROI
Track your wins, basket values, and conversion rate. Know exactly what your partnership is worth — and grow it.
Everything you need to price competitively
Every tender brief gives you the complete picture — anonymised venue data, full product breakdown, and current pricing. All you need to do is submit your best offer.
- Venue type and postcode district
- Full product list by category
- Weekly/monthly volumes per product
- Current ex-VAT pricing per line
- Any investment or rebates currently received
- Invoice verification status
Tender Brief #LM-4821
OpenLS2, Leeds
Restaurant
28 products
Simple, transparent pricing
One annual subscription. Unlimited tenders. No per-lead fees.
Annual Partner Subscription
£5,000/year
- Unlimited tender access in your coverage area
- Full anonymised tender briefs with pricing data
- Configure and update coverage areas anytime
- Email notifications for new tenders
- Track your bids, wins, and conversion rate
- Dedicated onboarding and support
Ready to grow your customer base?
Join the wholesalers already winning new venue accounts through LiquidMarket's competitive tendering platform.
Become a Partner