Frequently asked questions

Liquid Market is a smarter way to buy drinks for your business. We bring together pricing, products, and suppliers in one place so you can quickly see what's out there and make better buying decisions.

We aggregate product and pricing data from a range of wholesalers and present it in a simple, comparable format. You search, compare, and decide without jumping between multiple supplier lists.

If you buy drinks for a pub, bar, restaurant, hotel, or multi-site group, it's for you. Whether you're hands-on in a single venue or managing procurement across multiple sites, it's built to save you time and money.

Yes. We want you to be able to compare and explore without friction.

We're built specifically for the on-trade. That means real products, real pricing, and a focus on how venues actually buy — not generic retail comparisons.

Everything you'd expect behind the bar — spirits, wine, beer, cider, soft drinks, and more. If it's commonly stocked in the on-trade, we have it covered.

Yes. From premium spirits to post-mix and packaged softs, it's all part of the same buying decision, so it's all in one place.

We receive direct quotes from our wholesale partners. This gives you a real-time view of what you can expect to be invoiced if you decided to switch supply.

We make pricing as clear as possible, but this can vary by supplier. Where applicable, we highlight whether VAT and duty are included so there are no surprises.

Where data is available, yes. Every quote you receive will be benchmarked against your current on-invoice price.

Different buying power, stock levels, contracts, and regional factors all play a part. Liquid Market simply makes those differences visible so you can act on them.

Yes. We only work with legitimate, established suppliers. That said, your commercial relationship always remains directly with them.

Both. National reach is important, but so is regional pricing and availability. You'll see a mix of both on the platform.

Yes, and that's where things get interesting. Independents can often offer strong pricing or unique products — you'll be able to spot those opportunities easily.

We work with a growing network of national and regional wholesalers, as well as independent suppliers. The goal is simple: give you a broad, useful view of the market and bring prospects to you. If you're a wholesaler and you'd like to get involved, click here!

We prioritise suppliers that are relevant to the on-trade and can offer reliable service, product listings, and pricing data. It's about quality and usefulness, not just volume.

No. You'll order directly with the wholesaler. We focus on helping you make the right decision first; ordering then follows through your new wholesaler.

Yes. To unlock the full value — saving lists, tracking pricing, and personalised features — you'll want an account. Venue owner accounts will always be free. Click here to get started.

Yes. Perfect for teams where buying decisions are shared across managers or head office.

Yes. You can create, manage, and refine your drinks list all in one place, without juggling spreadsheets.

Yes. We'll email you when your quote has returned from the tender process.

Yes. We know most operators still live in spreadsheets, so we make it easy to export and work your way.

By making pricing transparent. When you can see the market clearly, you stop overpaying — it's as simple as that.

Yes. If you sell drinks, it works.

Absolutely. It's particularly powerful for multi-site operators looking to standardise and optimise buying.

Yes. Better buying data leads to better margin decisions — what to stock, what to swap, and where to push.

We're working towards giving you clearer benchmarks so you can understand how you stack up in the market.

Directly from wholesalers and suppliers, combined with structured product data to keep everything consistent.

Real time. We aim to keep everything fresh enough to reflect real-world pricing.

Yes. In fact, we encourage it. The more input we get from users, the stronger the platform becomes.

There are different partnership options depending on the level of visibility and integration required. You can open an account here.

Drop us a message through the platform or via email— we keep it simple and responsive.

Yes. We take data security seriously and only use your information to improve your experience.

No. Your data stays yours. We don't sell or misuse it.

Reset it in a couple of clicks here and you're back in.

Sign up, search your core products, or upload your current invoices and start comparing. You'll see value straight away.

We give our wholesale partners 7 days to get a competitive quote back to you. Sit back and relax — we'll let you know when there are competitive quotes available to you.

Yes. If you want a walkthrough, we're happy to show you how to get the most out of it.