Built by hospitality people, for hospitality people.

Liquid Market didn't start in a boardroom, or from a slide deck full of ideas. It actually started at the end of a very good meal, sitting in a small rooftop bar in London, making the most of an unusually-fancy work trip together. At the table, we discussed improvements the industry needs, and we realised that a major area was drinks procurement.

We talked about the same thing we'd dealt with for years — ordering drinks, chasing quotes, comparing prices, struggling to trust that you've got the absolute best price and service.

“Why is it still so difficult? Why is it still so manual?”

That moment stuck, but this wasn't a one-off frustration. Our team have worked in hospitality since our teenage years, starting out behind the bar and carrying trays. Now, we have over 15 years experience of running successful pubs, restaurants and bars in the city of Winchester and across the south of England, placing more bar stock orders than we could ever count.

More recently, we have also spent the last 7 years working inside a major UK drinks wholesaler, seeing the process from the other side. How pricing is structured, how relationships are managed, how decisions are made behind the scenes.

It really clicked. The system isn't just frustrating — it's outdated. It hasn't kept up with how venues actually want (or need) to operate today. Liquid Market is our attempt to fix that.

We're building something that makes stocking your bar simpler, faster and a lot more transparent. Something that gives you confidence that you're getting a fair and strong deal, and the best and most tailored supplier service in your area.

We understand the pressure on both sides, and we're not here to disrupt for the sake of it. We're here to make the process better for everyone involved.

We're just getting started. Aside from our product, we want to create a worthwhile community here at Liquid Market. We will provide venue owners with industry insights and information on trends, new popular products, successful strategies and more. And we will keep wholesalers in the loop with what's really happening on the ground too. We are here to help improve the industry, and we hope you will join us along the way.