The smarter way to buy wholesale drinks
LiquidMarket lets UK hospitality venues tender their drinks list anonymously to every wholesaler in their area. Compare bids, see your savings, and switch supplier — all in one click.
Tender Results — Your Venue
3 bids receivedBuilt for UK hospitality — pubs, bars, restaurants, hotels & clubs
Drinks procurement is stuck in the dark ages
The UK on-trade drinks market is worth billions, yet buying decisions are based on who you know — not who offers the best deal.
Sales Conversion
Wholesalers spend heavily on prospecting, cold-calling venues that aren't actively looking to switch.
Price Transparency
Venues have no easy way to compare what different wholesalers charge for the same products.
To Switch Supplier
The manual process of getting quotes, comparing offers, and setting up new accounts takes far too long.
Anonymous. Competitive. Effortless.
We flip the power dynamic. Instead of venues chasing quotes, wholesalers compete for your business — and they never know who you are until you choose them.
Submit Your Product List
Tell us what you buy, how much, and what you pay. Upload an invoice for verification. Takes minutes.
- 2,000+ product catalogue
- Invoice upload & verification
- Your identity stays hidden
Wholesalers Bid Competitively
Your anonymised tender goes to every qualifying wholesaler in your area. They have 7 days to submit their best prices.
- Postcode-matched delivery
- Exclude your current supplier
- 7-day competitive window
Compare, Save & Switch
See every bid side by side with your total annual savings calculated. Found a better deal? Switch with one click.
- Standardised comparison view
- Annual savings calculated
- One-click supplier switch
Stop overpaying for your drinks
See what every wholesaler in your area would charge — without them knowing who you are. Average savings of 17%+ for venues that switch.
- Complete anonymity throughout
- Every wholesaler in your area bids
- Total annual savings calculated for you
- One-click switch — we handle the rest
Qualified leads, delivered to you
Every tender on LiquidMarket is a real venue actively looking to compare. No more cold calls, no more wasted pitches.
- 100% qualified — venues are ready to switch
- Full product list with volumes & pricing
- Compete on a level playing field
- Win accounts without expensive sales teams
Built for the drinks industry
Every feature designed around how venues and wholesalers actually work
Complete Anonymity
Your venue identity is never revealed to wholesalers during the tender process. Decisions are made on price, not relationships.
Instant Savings Calculator
See your exact annual savings for every bid — line by line and in total. No guesswork, no spreadsheets needed.
Invoice Verification
Upload your current invoices to verify pricing. Ensures tender integrity and gives wholesalers confidence in the data.
Postcode-Matched Delivery
Tenders are only sent to wholesalers who deliver to your area. Every bid you receive is from a supplier who can actually serve you.
One-Click Supplier Switch
Found a better deal? Hit 'Switch' and we handle notifications, onboarding forms, and account setup with your new supplier.
2,000+ Product Catalogue
Comprehensive catalogue covering draught beer, packaged beer, spirits, wine, soft drinks, and more — with typeahead search.
~750
RTMs in the UK
A massive addressable market
17%+
Average Saving
For venues that switch supplier
7 days
Tender Window
Fast, competitive bidding cycle
1 click
To Switch
We handle the rest
Ready to transform your drinks procurement?
Join the UK venues and wholesalers already benefiting from competitive, transparent tendering.
Get Started Today