Compare. Save. Serve.
Liquid Market lets UK hospitality venues tender their drinks list anonymously to every wholesaler in their area. Easily compare quotes, see your savings and unlock more suppliers.
Why Use Liquid Market?
Save Time
Comparing suppliers today is slow, fragmented, and overly manual — wasting time for both buyers and wholesalers.
- Eliminate back-and-forth with sales reps
- Compare all key information in one place
- No more waiting on individual quotes from multiple wholesalers
- Make faster, more confident decisions
Spend Smarter
You could be overpaying without realising it. Easily compare multiple suppliers to find the best value — not just the lowest price.
- See multiple quotes side-by-side
- Easily spot better pricing
- Avoid overpaying due to limited options
- Make more confident buying decisions, every time
Unlock More Suppliers
You may only be seeing a fraction of what's available. Discover more RTMs and uncover better options you didn't know existed.
- Access a wider network of wholesalers
- Discover new RTMs in your area
- Uncover better pricing opportunities
- No more relying on who you already know
Trusted by UK Venue Owners & Wholesalers
Liquid Market is a hugely exciting change to the hospitality industry, with us venue operators in mind. Now, we can spend less time on the taxing task of stocking our bar and, with ease, ensure that we are getting the absolute best price and service when buying our drinks.
Jayne Gillin
Little Pub Group
Partnered with the UK's Top Wholesalers & Independent Suppliers.
How It Works
Compare and save in 3 simple steps.
Log In or Create Your Account
Register with your email, venue name, venue type and location. Your identity is protected from this point onwards — wholesalers will not see who you are during the tender process.
Upload Your Product List
Add your products, volumes and costs using our product library, or simply upload an image of a past invoice and your product list will be completed automatically. Set your preferences, and this is ready to send out to tender.
Receive & Compare Bids
In 7 days, all qualifying wholesalers will complete their quotes tailored to your product list and requirements. Liquid Market provides this information in a standardised comparison view — see current pricing vs each wholesaler's offer, with your total saving calculated automatically, as well as highlighted notable takeaways.
Our Features
Built for the hospitality industry by people that know the hospitality industry.
Complete Anonymity
Your venue identity is never revealed to wholesalers during the tender process. Decisions are made on price, not relationships, and you won't be at risk of cold calls.
Set Your Preferences
Stay in control. Exclude specific suppliers, focus on certain categories (like beer only), and tailor exactly how your tender is sent out by specifying your preferences.
Quick Invoice Upload
Rather than selecting your products manually, you can upload a recent invoice for us to generate your product list automatically. This is also used as verification to the wholesaler and ensures tender integrity.
Postcode Match
Wholesalers will only quote for venues within their delivery area. Every bid you receive is from a supplier who can actually serve you.
Compare & Save
View all quotes side-by-side in a simple format. See your savings line-by-line and in total — so you can make confident decisions, fast.
UK-Wide Wholesaler Network
We partner with wholesalers around the UK, from large nation-wide RTMs to local suppliers.
Why We're Building This
Built for the people of the hospitality industry by people who have lived both sides.
Changing Industry Norms: Work Smarter, Not Harder, to Stock Your Bar
With 15 years experience of running pubs, bars and restaurants, and 7 years at a top UK wholesaler, our team identified an overlooked problem in the hospitality industry — and we figured out how to change it.
More about us